Paula Berg is the Digital Media Leader at Linhart PR in Denver, CO, where she specializes in social media strategy, integration and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, developing the airlines’ now acclaimed social media strategy. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009.