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Shannon Paul

Shannon manages social media for Blue Cross Blue Shield of Michigan. This includes managing a team of bloggers, optimizing digital content for search and social sharing and working with product and development teams to build requirements for increased interactivity. Her previous experience includes managing social media for the online division of PEAK6, a privately held financial services company, and creating the first social media strategy for the NHL Detroit Red Wings.

My Speakers Sessions

Thursday, May 26

2:30pm EDT