Bob Knorpp is host of the The BeanCast Marketing Podcast (beancast.us) and Ad Age Outlook (adage.com/outlook). In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, and others. Bob is currently on assignment as a Strategic Consultant for Campfire, a marketing agency based in NY known for such ground-breaking campaigns as HBO's True Blood launch and Discovery's Frenzied Waters for Shark