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Peter Gilbert

Tuesday, May 24


The Now Revolution

Speed kills. It also wins. Today, every customer is a reporter and every employee is potentially in marketing. The real-time Web has increased the pace of business to the point where we no longer have time for contemplation. Instead, you have to react to digital praise and punishment as it happens. 

To succeed in this real-time environment, you need to change your company - from the inside out - to meet the challenges of The NOW Revolution. 

In this dynamic session from social strategists and authors Jay Baer and Amber Naslund, you'll learn the key changes companies are making to succeed and thrive in a world where five minutes feels like an eternity. 


If you're an owner, manager, marketer, customer service guru, social media practitioner, or HR professional you'll tire out your hand taking notes during this presentation where you'll learn:


- The critical role of corporate culture in real-time business, and how to know if you've got it right

- Why decentralization is the future of social media

- How to make social media a skill, not a job

- Ways to use social media to boost your internal communication effectiveness

- The 3 levels of social media listening, and which is right for you

- The Humanization Highway and how to create the best social media response strategy

- How to combine listening and response to capitalize on the Opportunity Economy and create customers and raving fans

Chock full of examples and real-world stories, this session is ripped from the heart of the bestselling book The NOW Revolution. Jay Baer and Amber Naslund will show you the future of social business is a lot closer than you think. 


Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A06


Breaking the Bell Curve: Standing out in a Sea of Same

So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A10


How to Grow Your Blog Now Via Social Media

To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10


Mobile Marketing 101 for Small Business

In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17


Keynote: Social Media Game Changers

Social Media has become a critical driver of business in more than just the marketing and PR departments. Social media is changing the roles and rules for sales, customer service, product development, and more. It's propelling leading companies and radically changing the face of entire industries.  What are the important realizations both new and old media companies need to understand to enable themselves to compete in this brave new always on 24/7 media world? Do customers really control your brand image more than you do? How can you effect change within your organization to keep up with this media revolution, even when it isn’t seen as your role within the company to do so? In this power-packed program you'll discover how the tools used by social media leaders can enable you to more than just tweet, or check in. From fueling organizational change to creating new means of discovery, you'll learn about the transformative powers of amplified communication.

Tuesday May 24, 2011 5:00pm - 6:00pm
Special Events Room
Wednesday, May 25


How to Make Real Money From Your Blog

It happens -- real blogs, real bloggers, real money. But HOW? How are bloggers turning their online space into a significant income stream? In this panel, we will cover:

  • Different blog revenue models/streams and their pros and cons.
    • Affiliates
    • Integrated  Advertising Campaigns
    • Sponsorships/Spokespersons
    • Ad Networks
    • Private Ad Sales
    • Sponsored Posts
    • eProducts
    • freelancing
    • consulting
    • community building
  • How to create compelling pitches, proposals and packages – getting into the details of integrated campaigns and sponsorships
  • How to impress companies and clients and get them coming back for more
  • Setting rates – determining what and whom you should charge

How to keep your integrity – and your readers – while you earn a living

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A14


Building a Successful Online Community

Topic will cover different methods of building, growing, and managing an online community, regardless if it's free or has a pay wall. Many successful communities are built on facebook, twitter, and websites using software or plugins, and this will cover the basics of those methods. I will also cover important things to remember when deciding to launch a community, including time investment, hiring or having moderators, editorial calendars, and reasons why having a healthy, active community can boost other areas of a blog business.

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A18


An App In Every Store - Platforms Are For Wussies

Want your piece of the app economy?  Why pick sides when you can have every single one?  Join Paul Colligan for an examination of the app economy and what it means to you.  He has (the same) app in every app store on the planet and will share how he got there, what he's doing with it, and the power of saying "yes, I'm in that app store."  Yes, iTunes is nice, but so is shipping with TV sets.  You can do the same.  Learn how in this session.    

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A15


Game Mechanics And The Future of Loyalty

Gamification has taken off over the last couple years as much more than a gameplay toolset and is increasingly being used in marketing campaigns and online communities. This panel will pull together agency and vendor thought leaders on the topic and will answer these questions and more:

  How have game mechanics been used in marketing to date?
  What are the top business results that game mechanics can help drive for a business?
  Does a business need to invest heavily in a large community or new tech to use game mechanics?
  What types of businesses can benefit the most from integrating game mechanics?
  What are the most common mistakes by marketers trying to leverage game mechanics?

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A06


Writing for the Web: Current Thinking

Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A10