Making the most of social media trends in 2011
Now that you’ve established a presence on social media and mastered the basics, you want to make the most of your activities by staying current with this ever changing field. In this session, Dave Fleet will share his insights into key trends to expect in 2011. His presentation will help you learn how to build upon your existing relationships and communities by making strategic use of social media.
Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.
In this case study panel, you will hear from Mari Luangrath--Foiled Cupcakes, Rob Vitrano--Naked Pizza and Jacob McKean--Stone Brewing as they discuss their successes, challenges and advice around the work they've done with the small businesses they've built or represent. (moderated by Deirdre Breakenridge).
With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter. Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.
Globally, about 60% of companies block employee access to social media. The rationale for preventing employees from getting to Facebook, YouTube and other social sites is based on fear, uncertainty and doubt. The reasons for blocking don't stand up to scrutiny, but even more important, keeping employees from accessing social media denies the company the massive benefits they could accrue from tapping ethically and authentically into employees' social graphs. This session debunks the myths and shows the path to mining gold from the online communities employees bring with them to work.
Marketing Over Coffee is more than just a top rated marketing podcast. It is a standard in the industry and one (of many) launching points for co-host Christopher Penn. Join Chris as he shares both the origin and history of Marketing Over Coffee as well as explains how he leverages this free Podcast in the other aspects of his professional life.
In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.
Streaming Garage and GSPN are successes online in digital media. You might not have heard of them (yet), but they're paying bills and serving their communities and a very cool part of this very cool space. In this special session of Digital Video Stories you'll learn of 2 distinctly different and small networks (one a husband and wife team) and from their stories learn how you can do the same.
Rob founded www.MyDamnChannel.com and learned a lot along the way. In this presentation you'll learn how it all came together, what went wrong, what he would have done different, and what you can learn from his journey. There are still networks to be formed - will you be part of one of them?
Join us for a live taping of "On Digital Media" as the principles cover their thoughts on digital media and reflect on what they saw and learned at this show. Have a show trend you'd like to see examined - suggest it before they go live.
