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Jacob Javits Center 1A17 [clear filter]
Tuesday, May 24


Prepared for Mobile? QR Codes, Text and Apps...What Works & What Doesn't

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers.  Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts.  Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

avatar for Tim Hayden

Tim Hayden

Tim Hayden is a popular speaker and marketing advisor to brands and organizations, continuously studying communications behavior and the technologies that reshape it every day. Coining the term "Live+Mobile+Online", Tim is co-Founder and CMO at 44Doors, providing social and mobile engagement solutions to agencies and brands such as Fleishman-Hillard, Coca-Cola, Fujitsu, Jackson Family Wines and AT&T through proprietary technology and... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A17


Social, Mobile, Location- The New Horizon

Mobile device serves as an alarm clock, data server and communication facilitator. This fireside chat will explore the mobile landscape and its overall impact on the user experience. It will also examine the nexus between mobile, social and location and its overall value to content consumers.

avatar for Paul Cushman

Paul Cushman

Paul Cushman is the Senior Director of Mobile Sales Strategy and is responsible for the monetization strategy for all of Yahoo’s mobile products. Prior to Yahoo!, Paul held senior positions in 3 mobile start ups in the US, starting in 2001. Before coming to the US, Paul worked for McCann-Erickson Worldwide in Hong Kong, Saigon and Jakarta for 10 years and he began his career in London, working in sales promotion.
avatar for Mitch Spolan

Mitch Spolan

Mitch leads National Sales at LivingSocial, and is focused on growing relationships with top-tier brands, as well as creating new ways to leverage LivingSocial's marketing platform. Before joining LivingSocial's Executive team, Mitch served as VP of North American Field Sales at Yahoo!, and was responsible for all Fortune 500 advertising revenue, as well as multiple creative innovations for advertisers. Mitch holds a Bachelors in... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A17


Print + Mobile: Understanding QR Codes

There is no doubt that the world of print will never quite be the same. However, by integrating print with channels such as mobile and social media, companies can increase the effectiveness of their printed materials.  Find out how QR Codes can help marketers and educators make their printed materials interactive and reach the growing mobile audience.


 - Creation and Design Options for QR Codes

 - Measuring and Integrating QR Codes into a multi-channel marketing campaign

 - Case Studies and Best Practices: From QR Codes to mobile-optimized websites

avatar for Jason Pinto

Jason Pinto

I work at as the CMO at interlinkONE. We primarily provide software to help companies with their multi-channel campaigns: mobile, print, email, web, social media, and more. I actually started working here 11+ years ago as a developer/programmer! But over time, I slowly transitioned into working on our marketing efforts full-time (almost). Also, I love music.

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17


Big Brands on Small Screens

The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue.  Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.

 Key Takeaways

-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.

-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions

-Commit to executing a truly mobile strategy including a great user experience


Grace Clack

I am a Senior Global Media Manager working on the Windows Phone advertising campaign at Microsoft, with planning experience across media, categories and countries.
avatar for Barbara Williams

Barbara Williams

Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B products, audiences, and clients. She holds a B.A. in Mass Media Arts and a M.B.A. in Marketing. She was selected as a 2011 Mobile Marketing Women to Watch and as... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A17


Mobile Marketing 101 for Small Business

In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.

avatar for Navin Ganeshan

Navin Ganeshan

In his role leading new product development and strategic-investments for Network Solutions, Navin works to understand trends and technology that are transforming small business marketing. Over a diverse career, he has endured the joys and pains of founding technology startups, relished the thrill of taking new products to market and honed a deep appreciation for analytics. Currently, he shapes NetSol’s strategies for local/social... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17
Wednesday, May 25


Funny or Die (Or Die) - On Not Being YouTube

Funny or Die made a funny decision ... they decided to NOT put their videos on YouTube.  Instead of placing their content on the popular video destination, they are trying to make FOD a destination of it's own.  Join Patrick Starzan for an examination of why they did just that, if is has been successful and what the future holds for someone gutsy enough to not be on YouTube.


Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A17


The Freedom Of Live Broadcasting - Everything On Your Terms

Most people know you can grab a camera and publish video online - but not as many know how easy it is to stream live video online.  Andrew Zarion from the "Guys from Queens Network" will take a break from his living streaming on the show floor to discuss the freedom that live broadcasting brings to the media producer.  Get the details of what is required technically to stream online and hear stories on how little it takes to compete with the big networks.  Will you embrace the freedom of live streaming?


Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17


Killer YouTube Tactics That Build Your Responsive Online Audience

"Focus on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start
taking advantage of it. Top YouTube guerilla marketing tactics that focus on how to attract more targeted audiences to YouTube videos, and then how to drive that traffic over to the channel owners’ other Web properties and online content. Also included: traffic-driving, social networking and SEO tactics bloggers and brands need to learn and use in their YouTube efforts."

avatar for Julie Perry

Julie Perry

Julie Perry is the Social Media Director at BLASTmedia—an integrated PR and Social Media Agency specializing in consumer and enterprise tech. BLASTmedia's social media team manages YouTube channels and campaigns for over 13 diverse clients, all of whom are benefiting from YouTube with increased traffic, lead generation and sales. Julie is also a contributing author to “Success Secrets of the Social Media Marketing... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17
Thursday, May 26


Speak Up: Empowering Women to Find Their Voices

Despite all of our best efforts, there is still a dearth of female speakers at business, tech and venture conferences, particularly keynoters. But we can all do something about this imbalance, including women themselves. This workshop is a dynamic, interactive session about overcoming fear in public speaking and taking deliberate steps to craft speaking proposals. Led by accomplished speakers Aliza Sherman and C.C. Chapman.

avatar for Aliza Sherman

Aliza Sherman

Human. Author. Speaker. Social Mobile @Mediaegg; Blog: @WebWorkerDaily @Mashable; Next Book: Crowdsourcing; Founder: Cybergrrl, Webgrrls; Co-Own: @Conversify

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A17


Business Plans for Bloggers

Every blogger wants to make money from her site, but slapping up a few ads is as far as most bloggers get. This session covers how to do the ground work that goes into monetizing a blog, effectively creating a business plan for a blog.

avatar for Thursday Bram

Thursday Bram

Consultant, Hyper Modern Writing
I started off as a run-of-the-mill freelance writer but began to specialize in blogging, writing for such sites as CNET, GigaOm and WiseBread. I've built up a successful blog of my own and now act as a consultant for companies and individuals interested in starting a blog.

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A17


Motivation for the new media professional"

I want to share stories from my own life and lessons from my setbacks which are now the source of my renewed motivation. I want to reinforce bloggers, writers, and digital professionals about their true potential and abilities and to keep them from ever giving up when they have so much to offer to the community and the world. I want to fill their cup of motivation and share with them tips and habits which work well in this new media age.

avatar for Farnoosh Brock

Farnoosh Brock

President and Founder, Prolific Living Inc.
Click on the link above to view this speaker's full profile.

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17