Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers. Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.
Mobile device serves as an alarm clock, data server and communication facilitator. This fireside chat will explore the mobile landscape and its overall impact on the user experience. It will also examine the nexus between mobile, social and location and its overall value to content consumers.
There is no doubt that the world of print will never quite be the same. However, by integrating print with channels such as mobile and social media, companies can increase the effectiveness of their printed materials. Find out how QR Codes can help marketers and educators make their printed materials interactive and reach the growing mobile audience.
- Creation and Design Options for QR Codes
- Measuring and Integrating QR Codes into a multi-channel marketing campaign
- Case Studies and Best Practices: From QR Codes to mobile-optimized websites
The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue. Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.
-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.
-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions
-Commit to executing a truly mobile strategy including a great user experience
In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.
Funny or Die made a funny decision ... they decided to NOT put their videos on YouTube. Instead of placing their content on the popular video destination, they are trying to make FOD a destination of it's own. Join Patrick Starzan for an examination of why they did just that, if is has been successful and what the future holds for someone gutsy enough to not be on YouTube.
Most people know you can grab a camera and publish video online - but not as many know how easy it is to stream live video online. Andrew Zarion from the "Guys from Queens Network" will take a break from his living streaming on the show floor to discuss the freedom that live broadcasting brings to the media producer. Get the details of what is required technically to stream online and hear stories on how little it takes to compete with the big networks. Will you embrace the freedom of live streaming?
"Focus on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start
taking advantage of it. Top YouTube guerilla marketing tactics that focus on how to attract more targeted audiences to YouTube videos, and then how to drive that traffic over to the channel owners’ other Web properties and online content. Also included: traffic-driving, social networking and SEO tactics bloggers and brands need to learn and use in their YouTube efforts."
Despite all of our best efforts, there is still a dearth of female speakers at business, tech and venture conferences, particularly keynoters. But we can all do something about this imbalance, including women themselves. This workshop is a dynamic, interactive session about overcoming fear in public speaking and taking deliberate steps to craft speaking proposals. Led by accomplished speakers Aliza Sherman and C.C. Chapman.
Every blogger wants to make money from her site, but slapping up a few ads is as far as most bloggers get. This session covers how to do the ground work that goes into monetizing a blog, effectively creating a business plan for a blog.
I want to share stories from my own life and lessons from my setbacks which are now the source of my renewed motivation. I want to reinforce bloggers, writers, and digital professionals about their true potential and abilities and to keep them from ever giving up when they have so much to offer to the community and the world. I want to fill their cup of motivation and share with them tips and habits which work well in this new media age.