Create a proper syllabus for a social media course and by the time it is submitted, Facebook has added new features and there are 2 more group buying services. How are educators in top schools dealing with a constantly shifting landscape when teaching social media? How can we help students (and each other) keep up with this rapidly evolving field?
When bloggers think of the legal aspects of their blog, they are often concerned with intellectual property, whether to create a separate business entity and making proper disclosures. There are many great resources available online about how to do these things and how to do them really well. There is a huge hole in the law that bloggers are missing - contract interpretation. This started simply when a friend asked me to look at an employment agreement for a writing position with a website. She was concerned about a minor provision and I was shrieking about what they expected in terms of assignment of intellectual property rights. I am here to translate legalese and teach bloggers what contracts really say and, more importantly, what they mean. Then, I can teach bloggers how to negotiate to protect themselves. Also, I can show them when the terms are so bad that it may be better to walk away. Bloggers will leave this session feeling confident that they can read and negotiate the terms and conditions of their contracts.
Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers. Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.
You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.
You’ve worked really hard at growing your business over the years, and you are beginning to gain some recognition for all of your hard work. You are being asked to speak at conferences, you are being sought out for interviews and panel participation - and then the day comes: a publisher approaches you to write a book in your area of expertise. It is an honor to be recognized for all your hard work and part of the reward is the fulfillment of a dream: to publish a book in your chosen industry, where you will be seen as a subject matter authority in your area of expertise, whether it’s tech or tamales. Authoring a book (or several books) is very time consuming, and balancing the task of authoring a book, staying within a publishers time line requirements while still maintaining and running your day to day business is requires skills of organization, prioritization, delegation and patience! Lisa Sabin-Wilson is the owner of a busy and successful web design and development company: E.Webscapes. While maintaining the day to day operations of her business, she is a regular public speaker at national conferences and she is the author of several books in her area of expertise, WordPress and web design. Since 2006, Lisa has written a total of 7 books for Wiley Publishing and, in this session, she shares her experiences in balancing books and business without completely losing her mind, business, family or friends.
So you know you need to create content, but where do you start? You can start with identifying and building your content bubble. This will help you understand the value of becoming a resource, and not just a news bulletin of your own messaging. This exercise will also get you thinking about not only what kind of content you should be providing, but how that content will really connect with people.
Takeaways:
1) How to increase traction and readership to your content
2) How to effectively communicate with people through your content
3) How to build a solid content foundation that will continue to grow
Making the most of social media trends in 2011
Now that you’ve established a presence on social media and mastered the basics, you want to make the most of your activities by staying current with this ever changing field. In this session, Dave Fleet will share his insights into key trends to expect in 2011. His presentation will help you learn how to build upon your existing relationships and communities by making strategic use of social media.
Speed kills. It also wins. Today, every customer is a reporter and every employee is potentially in marketing. The real-time Web has increased the pace of business to the point where we no longer have time for contemplation. Instead, you have to react to digital praise and punishment as it happens.
To succeed in this real-time environment, you need to change your company - from the inside out - to meet the challenges of The NOW Revolution.
In this dynamic session from social strategists and authors Jay Baer and Amber Naslund, you'll learn the key changes companies are making to succeed and thrive in a world where five minutes feels like an eternity.
If you're an owner, manager, marketer, customer service guru, social media practitioner, or HR professional you'll tire out your hand taking notes during this presentation where you'll learn:
- The critical role of corporate culture in real-time business, and how to know if you've got it right
- Why decentralization is the future of social media
- How to make social media a skill, not a job
- Ways to use social media to boost your internal communication effectiveness
- The 3 levels of social media listening, and which is right for you
- The Humanization Highway and how to create the best social media response strategy
- How to combine listening and response to capitalize on the Opportunity Economy and create customers and raving fans
Chock full of examples and real-world stories, this session is ripped from the heart of the bestselling book The NOW Revolution. Jay Baer and Amber Naslund will show you the future of social business is a lot closer than you think.
Many are under the impression that the presence of a keyboard and computer monitor offer bloggers and other purveyors of online content a Cloak of Invisibility for their online actions. Not so, my friends. It's imperative that bloggers understand what they are liable for (and the rules for libel), along with about 73 other legal implications that come along with being a blogger. Erika Napoletano, Head Redhead at RedheadWriting, through an entertaining yet educational stroll through online foibles and learn how to:
*Protect Yourself: There is always a way to say what you must...you just have to know how to do it.
*Keep it Clean: From attribution to copyright infringement, just because it's online doesn't mean you can use it.
*Not Turn Out Like These People: 10 people who wish they'd taken this session.
Mobile device serves as an alarm clock, data server and communication facilitator. This fireside chat will explore the mobile landscape and its overall impact on the user experience. It will also examine the nexus between mobile, social and location and its overall value to content consumers.
So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.
Blogging in financial services is changing the way that investors gather information, seek financial advice, and make decisions to achieve their financial goals. This session looks at the evolving online financial services landscape and how blogging and social media are redefining the rules for investors, financial professionals, and financial services firms. Whether you are an individual investor, or someone working in the financial services industry, you can benefit from learning more about the trends and resources emerging in this space.
Every book starts with a proposal. It's how you get the attention of an editor, and how an editor "sells" the book to others within an organization. For prospective authors, how can you make your proposal stand out and make people take notice of your idea? We've gathered representatives of the key stakeholders in any publishing organization to give you the straight skinny on what they're looking for from prospective authors.
* Understand how to write a proposal that will get noticed
* Learn about the inner workings of a publishing organization
* Discover what gets the attention of sales, marketing and editorial, and what is a big turn off
Influence - a tricky topic that is definitely not new to marketing. From celebrity endorsements to modern blogger outreach, finding people who can help sway the consumer choice is a key toolset in advertising and public relations. What is new is the once gradual, and now rapid, shift in power from the few to the many, from the corporation to the consumer, and from the old media giants to the new media moms. New media influencers have the potential to wield an above average amount of influence today more than ever. A YouTube star or Twitter power-user can have an audience that is equal to a primetime TV show. Influence is all around us and businesses of all sizes can take small steps to find influencers relevant to them and leverage them for bigger marketing results. Agencies and consultants need to take note of this shift, as new media relations will be a major product for social media service providers moving forward.
Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.
What can you do when your marketing and PR efforts get engulfed in fail? Two veteran social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
One of the main reasons women love to blog and blogs written by women is because of the relatability factor. By focusing on the importance of blogging in an authentic voice (as in, real life by real women--not some glossy, slick version of what women should do, how they should look, etc.), audiences and advertisers will be able to connect in more meaningful ways.
There is no doubt that the world of print will never quite be the same. However, by integrating print with channels such as mobile and social media, companies can increase the effectiveness of their printed materials. Find out how QR Codes can help marketers and educators make their printed materials interactive and reach the growing mobile audience.
Takeaways:
- Creation and Design Options for QR Codes
- Measuring and Integrating QR Codes into a multi-channel marketing campaign
- Case Studies and Best Practices: From QR Codes to mobile-optimized websites
In this case study panel, you will hear from Jamie Punishill--Thomson Reuters, Michel Savoie--RBC and Zena Weist--H&R Block as they discuss their successes, challenges and advice around the work they've done with the financial services brands they represent.
In this case study panel, you will hear from Mari Luangrath--Foiled Cupcakes, Rob Vitrano--Naked Pizza and Jacob McKean--Stone Brewing as they discuss their successes, challenges and advice around the work they've done with the small businesses they've built or represent. (moderated by Deirdre Breakenridge).
Finding the right person to build, nurture and grow your community can be a challenge. Depending on the type of community and your goals, the necessary skills can vary widely. This panel of community strategists and practitioners will share their experiences and uncover strategies for hiring the right community manager for your community.
Do you want to know how you can take a brand new blog from zero to 1 million page views a month in under 10 months? That's exactly what I did with FroKnowsPhoto.com by delivering high quality video content that was fun and informative. To me there are a few very important key steps to follow.
The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue. Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.
Key Takeaways
-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.
-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions
-Commit to executing a truly mobile strategy including a great user experience
To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media
Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.
Kids under 13 are online and exposed to your brand and products. Regulations (rightly so) around marketing to them are extraordinarily strict, and big fines for breaching FTC regulations are regularly handed out. But that still doesn't change the fact that they are learning about you, your messages and your brand online. How should you be thinking about this cohort of extremely web-savvy kids, and what are the ways, well within the official, and just plain ethical, guidelines that you can design an experience that will ultimately turn them into major brand fans once they are free of restrictions and able to engage with you in the open? We'll talk about opportunities to enchant, engage and grow your relationship with a generation that would spend all day on Lego.com if you let them.
With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter. Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.
Everybody has Credentials. What you need to share is more Character. Forget, the buzzword sleaze around personal branding, we’re going to discuss how to bring your unique personality to the surface through more storytelling. Yes, we all have a bigger and epic story to tell. And it’s the story everybody’s waiting to hear.
In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.
Rob Wu and Leigh Durst, Co-curators of SXSWCares / SXSW4Japan join Esteban Contreras from Samsung in a panel moderated by Chris Noble. This panel will explore the grassroots SXSWCares / SXSW4Japan campaign that dominated SXSW in March of 2011. Find out how a renegade group of authors, consultants, and artists banded together to raise over $100k in online donations and hundreds-of-thousands in text donations for Japan Tsunami in a matter of days. Learn how the team rallied -- online and offline -- to establish a comprehensive digital footprint, conduct real-world outreach and how the movement spread to result in a 12 hour telethon, the mobilization of an entire city and a 47 song music album in a matter of weeks.
You’ve already created a step-by-step plan for how to deal with crisis mitigation online for your business. You comment on blogs, respond to Twitter and update your Facebook profile with information on the current state of the crisis. Although you’ve taken these measures, how do you ensure your online sentiment doesn’t plummet into negativity?
his case study panel, you will hear from Gabby Nelson--Select Comfort, Jessica Berlin--American Eagle and Deirdre Mize--Hallmark as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Justin Goldsborough).
Social Media has become a critical driver of business in more than just the marketing and PR departments. Social media is changing the roles and rules for sales, customer service, product development, and more. It's propelling leading companies and radically changing the face of entire industries. What are the important realizations both new and old media companies need to understand to enable themselves to compete in this brave new always on 24/7 media world? Do customers really control your brand image more than you do? How can you effect change within your organization to keep up with this media revolution, even when it isn’t seen as your role within the company to do so? In this power-packed program you'll discover how the tools used by social media leaders can enable you to more than just tweet, or check in. From fueling organizational change to creating new means of discovery, you'll learn about the transformative powers of amplified communication.
In the vast sea of information on the web, those that can effectively stand out from the pack will reap the biggest rewards - and it's no secret that humorous content spreads easily far & wide. But how do you get that attention? How do you draw in new eyeballs and develop an emotional bond to create raving fans? Make them laugh. You'll find out exactly how anyone (even you!) can use personal life experiences to get a chuckle and increase your reach regardless of how small, how plain, how "boring" you might think your niche is. There's potential humor in everything!
It happens -- real blogs, real bloggers, real money. But HOW? How are bloggers turning their online space into a significant income stream? In this panel, we will cover:
How to keep your integrity – and your readers – while you earn a living
Choosing where to host your website seems like a simple choice when you can get unlimited everything from dozens of hosts $2.95 a month, but you may quickly find that not every hosting company is equal. This session will discuss the types of hosting that are available and empower you to make intelligent choices when deciding where to host your site.
This session will present new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.
1. Attendees will be the first to learn new data on social networking, location-based services and mobile behaviors from one of America's most credible national research series.
2. Attendees will also learn how the changes in mainstream adoption and usage of social media are going to impact the future of content creation and distribution, and will be presented with a number of actionable recommendations.
3. Particular attention will be paid to mobile social usage, and attendees will leave with specific strategies to take advantage of mobile social behaviors from one of the leading analysts in consumer research.
Globally, about 60% of companies block employee access to social media. The rationale for preventing employees from getting to Facebook, YouTube and other social sites is based on fear, uncertainty and doubt. The reasons for blocking don't stand up to scrutiny, but even more important, keeping employees from accessing social media denies the company the massive benefits they could accrue from tapping ethically and authentically into employees' social graphs. This session debunks the myths and shows the path to mining gold from the online communities employees bring with them to work.
It looks like fun and some make it look easy. It is, however real business with real money and real results. David Prager from Revision 3 (one of the original co-founders) will share his insights and experiences on the business behind Digital Broadcasting with real life examples from what Revision 3 has done and is doing today.
In the increasingly competitive world of search engine optimization, a blog should be your weapon of choice. In this fast-paced presentation you'll learn how to research your best keyword phrases, optimize your blog for the search engines, and create content that lands you on the first page of the search engines every time.
Online networking is critical in today’s business world and job market, but offline networking is just as crucial! For many bloggers, it’s tough to make that transition, especially when your blog is your business and it's virtual. This is going to be one session you can't afford to miss! In this session, we will cover: * The importance of taking your online networking efforts offline * How to develop a local entourage and raving fans * Strategies to attract referrals to your business or blog like a magnet * How to effortlessly position yourself as a valued resource and make yourself indispensable * How to overcome a fear of networking events and ways to get excited about them * Goal-setting and becoming an asset instead of just a participant * What do respond when people ask "what you do" * Ways to network on behalf of your blog in face to face settings * 7 things that impact how others perceive you * Ways to make sure you stand out for all the RIGHT reasons * Strategies to build social proof in the local business community * and more!
Most bloggers are looking for ways to monetize their blog. This presentation will cover my 10 step system for running an effective webinar that builds your list, increases sales, and turn your blog content into a profitable 6 figure business.
Many businesses create blogs with little thought, planning, or thought to how their content will drive business results. Blogging is often much more difficult than using platforms like Twitter and Facebook, but can still produce big business wins with the right planning and resources. Join this expert business blogging panel to discuss how to get the best traffic to your business blog and how, once you have them on the blog, you can funnel that traffic to the right calls to action.
Every blogger interested in building a money-making website is interested in getting big brands and advertisers involved in their product. Big brands are often interested in reaching emerging audiences found on niche blogs and online communities. But there often exists hurdles that get in the way of the two parties meeting in a mutually beneficial relationship. This talk will take a hard look at bad blogger behavior that has led many brands to lose trust and faith in blogs as reliable sponsorship outlets, why the bad behavior evolved and what you can do about it as a blogger and as brand. We'll cut the b.s for bloggers and give you real information and strategies to help build relationships with brands. Well cut the b.s for brands and tell you when and how to cut ties with misbehaving bloggers.
Marketing Over Coffee is more than just a top rated marketing podcast. It is a standard in the industry and one (of many) launching points for co-host Christopher Penn. Join Chris as he shares both the origin and history of Marketing Over Coffee as well as explains how he leverages this free Podcast in the other aspects of his professional life.
Netflix has more subscribers than Comcast. People are watching more and more Internet video on their televisions. When DVD players are connected, gaming platforms stream Hulu and set top boxes are reporting sales in the millions of units, this trend needs to be examined. In this panel you'll meet a key player in the set top space, a producer who has benefited from it and someone who sees it as part of their future. Learn the whats, hows and whys of the exciting trend.
Topic will cover different methods of building, growing, and managing an online community, regardless if it's free or has a pay wall. Many successful communities are built on facebook, twitter, and websites using software or plugins, and this will cover the basics of those methods. I will also cover important things to remember when deciding to launch a community, including time investment, hiring or having moderators, editorial calendars, and reasons why having a healthy, active community can boost other areas of a blog business.
Funny or Die made a funny decision ... they decided to NOT put their videos on YouTube. Instead of placing their content on the popular video destination, they are trying to make FOD a destination of it's own. Join Patrick Starzan for an examination of why they did just that, if is has been successful and what the future holds for someone gutsy enough to not be on YouTube.
Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
How much money is your blog losing because it's not approachable? Scott Ginsberg will teach you how to make your blog friendlier, more engaging and more profitable.
With WordPress dominating the blogging scene (over 10% of the world's websites are now run on WordPress!) it's easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you'll want to take notes. Bring questions, and Mitch will have answers.
The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint
In a digital world where the lines between communication and blogs are becoming more and more blurry, the idea that bloggers are the new media is sometimes uncomfortable to PR pros. And bloggers are having trouble understanding how and when to approach PR firms. Danny Brown and Gini Dietrich have both communication backgrounds and successful blogs so sit on both sides of the fence. They’ve been collecting examples of good and bad pitches from PR pros, as well as bloggers who, in some cases, get it right and, in others, get it completely wrong. The gap doesn’t benefit anyone.
In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.
Want your piece of the app economy? Why pick sides when you can have every single one? Join Paul Colligan for an examination of the app economy and what it means to you. He has (the same) app in every app store on the planet and will share how he got there, what he's doing with it, and the power of saying "yes, I'm in that app store." Yes, iTunes is nice, but so is shipping with TV sets. You can do the same. Learn how in this session.
SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant. This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy. The majority of SEO activity is not extra effort, but simply doing things the right way.
I will delve into the psychology, motivations and goals of the Internet troll. Show what makes them tick. I will explain how to identify one, the different types, how to separate a troll from a snark and strategies to deal with both. With knowledge comes power and I will show that there is little to fear from trolls if handled properly.
Most people know you can grab a camera and publish video online - but not as many know how easy it is to stream live video online. Andrew Zarion from the "Guys from Queens Network" will take a break from his living streaming on the show floor to discuss the freedom that live broadcasting brings to the media producer. Get the details of what is required technically to stream online and hear stories on how little it takes to compete with the big networks. Will you embrace the freedom of live streaming?
In this presentation you'll learn how to create content that works in our social media obsessed world. Today people want instant gratification; they're attracted to quick, short, easily digestible, VALUABLE bite-sized content. These days the captive audience is dead. Learn how to craft content that will demand the attention of your ideal audience and keep them coming back for more.
Nathalie Lussier reveals the 50 year old tech tool that's often forgotten by bloggers in a hurry to embrace shiny new technologies. She takes you through the why's and how's of building this hidden profit center for your blog, by sharing her own strategies and case studies. Nathalie then takes you behind the scenes into the technical aspects of setting up your own blog's key long term asset, from recommended providers to best practices. She even lets you in on the mistakes she made along the way so you can avoid them from the get go. You'll learn the benefits of leveraging your existing content to build an ongoing relationship with your readers, and how then to turn these fans into paying customers using this one blogging asset.
Content is king, or is it? There is an arms race between Google and content farms, will your site be collateral damage? Socializing your site gives readers an incentive to become an active participant in the success of your site. Some social tools provided by Facebook and Twitter allow readers to build on their own reputations through the addition of smart commentary. Other tools such as forums and Buddypress encourage user generated content that can lead to additional pageviews, user involvement, and potentially more revenue, all without the dependence on the almighty algorithm. The discussion will touch on social media identity and its relevance to your goals. Your audience consists not only of content consumers, you also have creators and curators; meet their needs.
Gamification has taken off over the last couple years as much more than a gameplay toolset and is increasingly being used in marketing campaigns and online communities. This panel will pull together agency and vendor thought leaders on the topic and will answer these questions and more:
How have game mechanics been used in marketing to date?
What are the top business results that game mechanics can help drive for a business?
Does a business need to invest heavily in a large community or new tech to use game mechanics?
What types of businesses can benefit the most from integrating game mechanics?
What are the most common mistakes by marketers trying to leverage game mechanics?
What should brands do when their reputations are taking a beating? What are the strategies and tactics to averting a crisis? From discussions on striking the right tone, moderating fan comments, and planning content, we will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics (or critics on any other forums for that matter).
Yes, "they" do pay "real" money to advertise in digital media - and they're paying more every year. Join this panel of experienced content producers with real world practice of selling their content as they share their thoughts and answer your questions about advertising in digital media.
Sierra Club Green Home.com co-founder/Chief Sustainability Officer Jennifer Schwab interviews Inhabitat.com founder/CEO Jill Fehrenbacher on how she turned her personal passion for architecture and design into a profitable business with over two million unique visitors per month with major national advertisers – all of this happened because Fehrenbacher loved design and wanted to blog about it.
Jennifer and Jill will help you learn how to turn your passion into a business, online. They will explore some of the pitfalls and opportunities you will encounter along the way.
3 Takeaways:
Steps to starting a blog based upon your personal passion; recognizing when it is ready to establish as a business; how to develop monetization strategies and execute them.
Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.
Monetizing Your Blog Beyond the Banner Ads will be a panel of Syed Balkhi, John Chow, and Zac Johnson. This session goes in depth of numerous ways of monetizing your blog. We notice that beginners usually end up giving up on their blogs within the first eight months because it does not bring the monetary benefits that the blogger desires. In this presentation, we plan to highlight some of the mistakes made by beginner bloggers and provide solutions for them. We also plan on showing some of the methods that have worked for through out our years of blogging experience. Moderated by David Risley
This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.
Additional panelists T.B.A.
Stats show that 96% of Facebook users "Like" a fan Page and then never return. Instead, fans rely on the News Feed to show them the most relevant and interesting updates from the friends and businesses they’re connected to. As a marketer on Facebook, that means you HAVE to grab your fans’ attention in the News Feed to stay relevant. We’ll explore how you do just that in our panel discussion.
Rebecca Black's "Friday" somehow transcended the traditional viral video path and has become considerably bigger than anyone would expect. From dozens of parody covers (may getting tens of millions of views) to being featured in a coming episode of Glee, this one artist did with a single YouTube video what stars haven't achieved in decades of work and millions of dollars in studio support. Is Friday a fluke? Can we learn anything from it? Join a panel of online video experts as they examine the power of Friday (on a Wednesday).
Learn how to leverage email marketing to grow your subscribers, increase engagement and build your blogging business.
Everyone wants to create a social community for their brands and the brands of their clients, and everyone says they understand the risks, but do they? What do they do when their community attacks?
"Focus on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start
taking advantage of it. Top YouTube guerilla marketing tactics that focus on how to attract more targeted audiences to YouTube videos, and then how to drive that traffic over to the channel owners’ other Web properties and online content. Also included: traffic-driving, social networking and SEO tactics bloggers and brands need to learn and use in their YouTube efforts."
Already comfortable on Twitter, Facebook, LinkedIn? Then it's time to take it your social-media skills to the next level. This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.
After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.
Most authors just want to write, but in this rapidly changing publishing environment, that's not enough. To stay in control of your career, authors must become enterprises. And social media, along with a variety of other online and mobile tools and platforms, is now making this easier and less complex than ever before. This presentation will explore how to build a digital empire around your writing pursuits that allows you the freedom to continue to do what you love and take control of your living and career path.
Despite all of our best efforts, there is still a dearth of female speakers at business, tech and venture conferences, particularly keynoters. But we can all do something about this imbalance, including women themselves. This workshop is a dynamic, interactive session about overcoming fear in public speaking and taking deliberate steps to craft speaking proposals. Led by accomplished speakers Aliza Sherman and C.C. Chapman.
During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how social media measuring tools can be used as the centerpiece of
their planning. Topics that will be discussed include:
• Forming your Digital Crisis Communications Team – who should be included
• Developing an Escalation and Contact Flowchart – determine who needs to be notified and when
• Developing guidelines for what constitutes a crisis, sample responses and what should not be responded to
• Building teams to support in local language(s)
• Developing a monitoring schedule
• What needs to be reported, when and how often
• How a digital crisis communications plan integrates into an overall communications plan
Social Media is made up of tools you can use in addition to your core business plan, it is not intended to replace it. Ramon shares how he uses these tools to sell Domino's Pizza in the city of Chicago.
Streaming Garage and GSPN are successes online in digital media. You might not have heard of them (yet), but they're paying bills and serving their communities and a very cool part of this very cool space. In this special session of Digital Video Stories you'll learn of 2 distinctly different and small networks (one a husband and wife team) and from their stories learn how you can do the same.
Wish you had an audience? Wish your audience was bigger? Building an audience is one thing - keeping an audience amongst the noise is another. This special panel will share their thoughts and insights on both sides of this puzzle as well as provide specific items you can implement today to build your audience. Bring your audience building questions as a big chunk of the panel will be spent answering them.
What if instead of bending over backward to craft "good-sounding marketing reasons" for your promotions, ventures, and ways of doing business, you could just tell the unvarnished truth? It's harder than it sounds, but the payoffs are huge: better conversion, increased loyalty and connection, getting thank-yous in response to promotional emails, and the everyday experience of having fun with your marketing.
How to create a "culture of transparency" in your online presence - on your blog, in your email, on Twitter and/or Facebook, or wherever else you appear on the net.
How showing your hand and revealing your "marketing tricks" can actually make those tricks even more effective -- and lead to more conversions and sales.
How to toe the line between transparency and telling too much. Allowing people to see your motives is good. Baring your soul and embarrassing yourself (or making yourself look whiny, gossipy, or any number of other unflattering things) is not.
Never before has a communication channel grew so rapidly and shifted consumer behavior so dramatically. Targeted audience location, time, and context trumps the demographic and psychographic profiles upon which many brands are accustomed to basing marketing plans. Furthermore, SMS/MMS, mobile email, mobile instant messaging, mobile web ("WAP" and HTML5), mobile apps, mobile games, mobile video, mobile social networking, etc. - each with its own nuance and best practices and all adding to a daunting planning process that many marketers are not prepared for. In order to prepare for this shift, many companies realize that an old concept - building capability through organizational learning - is the key to bridge the gap between traditional marketing models to the super-digital age of mobile. Listen in on a chat amongst 3 marketers from 3 very different global companies - all tasked with driving their organization's capability in mobile marketing and all sharing the same opportunities and challenges.
Key Takeaways
-Ideas on how to create a process of improving actions through better process and understanding
-Leverage correction and evolution achieve to highest order learning
-Expanding the organization’s mobile marketing capability is essential for long-term success
You write a fantastic blog, and you've built up an amazingly supportive audience. Now it's time to actually make some money with your blog. So you pitch a product you love and are passionate about--and you watch, in horror, as your audience turns viciously against you. How can you pitch products without pissing off your people? We'll take a look at examples of pitches that made the bloggers $10,000 or more with a single blog post--and examples that completely failed to make a single dime--and give you some real workable steps to making significant money with your blog.
Every blogger wants to make money from her site, but slapping up a few ads is as far as most bloggers get. This session covers how to do the ground work that goes into monetizing a blog, effectively creating a business plan for a blog.
In the incestuous world of content and curation in a digital era, who really owns the content we create and consume? From user generated content to mainstream news articles, YouTube videos to open APIs, it’s a brave new world in the era of personal and media rights. This session will address who owns what content, how big brands can and can’t use user data, how start-ups can leverage open and protected content as their point of innovation, personal user rights, and ways to plan content strategy from inception to ensure long-term (and legal) success.
What is curation and why do we need it? Who does it best -- a friend
or an expert? Newspapers and TV used to curate our news, while
encyclopedias curated information. Now all of that is changed, and our
curators can be
friends, experts, strangers who float by on Twitter's river of news or
anonymous contributors to Wikipedia.How good are these new curators?
Are new trusted sources emerging?
Who and what will they be? And will they leave us better informed --or not?
Hear from the sources closest to curation -
and the media shift it's driving: Huffington Post shaper Eric Hippeau,
Curation Nation's Steven Rosenbaum, and Paper.li's Edouard Lambelet.
This session will teach attendees how to turn their blogs into a complete mobile experience by using new forms of web apps and software to tell their entire social story.
How bloggers can leverage recent buying trends to influence purchasing decisions and make more money online through reviews and recommendations. Facilitating these relationships with companies in their niche and becoming a trusted resource. Make money online through review product, affiliate marketing and direct advertising. Increase search engine traffic through product reviews. Become a trusted resource online for honest opinion.
I want to share stories from my own life and lessons from my setbacks which are now the source of my renewed motivation. I want to reinforce bloggers, writers, and digital professionals about their true potential and abilities and to keep them from ever giving up when they have so much to offer to the community and the world. I want to fill their cup of motivation and share with them tips and habits which work well in this new media age.
The tabs on fan pages are an essential Facebook marketing tool. They are not only great for adding custom content for fans to discover, but they are ideal landing pages for Facebook ad campaigns. Now that Facebook has updated tabs to be iframes, it provides new opportunities and challenges for marketers.
Rob founded www.MyDamnChannel.com and learned a lot along the way. In this presentation you'll learn how it all came together, what went wrong, what he would have done different, and what you can learn from his journey. There are still networks to be formed - will you be part of one of them?
Music is such a passion point for many people that music blogs pop up for every style imaginable, but what are some key factors that help a blogger's reach go from their 100 friends to 100,000 devout readers. 2 bloggers and an indie publicist discuss: defining blog voice, the role of video, breaking a band, developing relationships with labels and publicists, the role of social media, and MORE!
Whether you are currently working at a major media outlet, or hope to be at some point,
this session is sure to reveal just what you need to know about ‘new media’ opportunities
at mainstream media outlets. Three speakers leading the digital media revolution at
major media companies will share what they know about what works, what doesn’t and
what’s next.
Mobile Apps are the next step in the evolution of Blogs and news sites. Blogs with Mobile Apps can reinforce the relationship with existing readers, and get new readers that would not otherwise be accessible. Apps provide specific advantages over a mobile web only strategy.
This course will teach attendees how to build, grow, and monetize a branded affiliate blog from a different perspective by applying 5 key principles that I used to go from 0 to 11,000 unique visitors per day and make a living doing so. It will walk attendees through the processes I use each day to apply these 5 principles which make your blog stand out, gain authority, monetize, and grow.
Most brands know that they need to be listening to what consumers want, and social media has provided a way to do that. But what happens when a brand goes one step further and builds entire digital properties in response to what they hear customers saying through social media? Consumer brands explain how it's done and how it pays off.
In this case study panel, you will hear from Lisa Grimm--Mall of America, Shannon Paul--Blue Cross Blue Shield of Michigan and Matt Gentile of Century 21 as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Jason Falls).
Join us for a live taping of "On Digital Media" as the principles cover their thoughts on digital media and reflect on what they saw and learned at this show. Have a show trend you'd like to see examined - suggest it before they go live.
The "Stuff Mom Never Told You" Podcast from HowStuffWorks.com may feel like a small project, but it's part of a global media organization - Discovery Communications. Learn from the show's stars what it takes to run a small "independent" podcast inside of a much larger organization. With the right focus and attention, any large organization can do the same.
Recently, we’ve been seeing a recurring trend within the music industry. With the cultural shift that’s promoting an increase in college enrollment, artists are finding a new lifeblood within the college scene. Artists such as Mike Posner, Wiz Khalifa and most recently Chiddy Bang have all emerged after extensive coverage on blogs and heavy rotation throughout universities. As artists begin to seek out students as the primary target of all their efforts, the power and influence has begun shifting towards the most unexpected, but most enthusiastic cohort of people... college kids.
Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.
Influence measurement is evolving and will become real-time and community based…
In this session, PeopleBrowsr’s CEO, Jodee Rich, will share insights into the meaning of collective influence, real-time engagement with interest-based communities, identifying and engaging your top influencers by community, and lessons from case studies.
Jodee recently participated on a panel discussion on influence with Porter Gale, VP of Marketing at Virgin America, Elisa Steele, CMO at Yahoo!, and Jeffrey Hayzlett, former CMO of Kodak. His experience and expertise will help you to better understand influence and the power of engagement with influencer communities across the social web.
Social media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices? Where do we get started? This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment.
What attendees will learn:
- How to formulate social business strategy
- Why many current approaches to emerging technologies are limited
- What actions can be taken to incorporate social tools into business
After a few energetic days soaking up the latest in innovative content creation, new media technology tips and social media strategies, it’s time to kick back, cut loose and enjoy the irreverent, humorous, off-beat, entertaining, insightful, edgy “New Media LIVE!” Talk Show! This has become a favorite tradition at BlogWorld you won’t want to miss. Note: May contain adult language, cause increased heart rate, sudden outbursts, excessive tweeting, blogging, fb posting, and other unpredictable side effects.
Additional special guests may be added on site.
