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Jeremy Caplan

Tow-Knight Center for Entrepreneurial Journalism
Director of Education, Tow-Knight Center for Entrepreneurial Journalism @ CUNY Journalism School
Greater New York City Area
Tuesday, May 24


Teaching Social Media When the Content is always changing

Create a proper syllabus for a social media course and by the time it is submitted, Facebook has added new features and there are 2 more group buying services. How are educators in top schools dealing with a constantly shifting landscape when teaching social media? How can we help students (and each other) keep up with this rapidly evolving field?

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A18


How to Grow Your Blog Now Via Social Media

To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10


Facebook Analytics – How to Know if You Reach Your Goals

Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08
Thursday, May 26


Social Media for Journalists – Beyond the Basics: The Tools You Need and How To Use Them"

Already comfortable on Twitter, Facebook, LinkedIn? Then it's time to take it your social-media skills to the next level. This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A07




Stuff Mom Never Told You About Running An Independent Podcast Inside Of Massive Organization

The "Stuff Mom Never Told You" Podcast from HowStuffWorks.com may feel like a small project, but it's part of a  global media organization - Discovery Communications.  Learn from the show's stars what it takes to run a small "independent" podcast inside of a much larger organization.  With the right focus and attention, any large organization can do the same.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A16