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Wednesday, May 25 • 3:45pm - 4:45pm
The Rise of Social Commerce: How Consumers are the new affiliates

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This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.


Speakers
avatar for Stephanie Agresta

Stephanie Agresta

Board of Advisors, Qnary
Living at the center of integrated marketing, communications and emerging technology. Wife to @chrismccaffrey, Mom to Dillon & Chloe, Doer, Author, Speaker
avatar for Bo Fishback

Bo Fishback

Bo Fishback is the cofounder and CEO of Zaarly, a proximity based, real-time, buyer powered market where buyers make an offer for an immediate need and sellers cash in on their local marketplace. If you’ve ever said, “I’d pay _ for __” then Zaarly is for you. If you’ve ever said “I want money," well… you’re welcome. He was previously the president of Kauffman Labs and the vice president of... Read More →


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A08

Attendees (30)