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Tuesday, May 24 • 3:45pm - 4:45pm
SXSW4Japan: A Case Study in Real Time, Iterative Development, Crisis Response, Crowd Sourcing and Social Good.

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Rob Wu and Leigh Durst, Co-curators of SXSWCares / SXSW4Japan join Esteban Contreras from Samsung in a panel moderated by Chris Noble.  This panel will explore the grassroots SXSWCares / SXSW4Japan campaign that dominated SXSW in March of 2011.  Find out how a renegade group of authors, consultants, and artists banded together to raise over $100k in online donations and hundreds-of-thousands in text donations for Japan Tsunami in a matter of days.  Learn how the team rallied -- online and offline --  to establish a comprehensive digital footprint, conduct real-world outreach and how the movement spread to result in a 12 hour telethon, the mobilization of an entire city and a 47 song music album in a matter of weeks.

avatar for Esteban Contreras

Esteban Contreras

I'm the Social Media Manager for Samsung USA. I blog and podcast at www.socialnerdia.com. I like soccer and steak.
avatar for Leigh Durst

Leigh Durst

Leigh is a 19 year veteran in business strategy, operations, customer management, e-commerce and digital media. She helps Fortune 100, startups, non-profits, public sector and SMB clients understand business shift and strategically extend their businesses using new technologies... Read More →
avatar for Chris Noble

Chris Noble

A technology start-up veteran of over 15 years, Chris currently serves as the CEO of Causemedia Group, an engagement marketing company which has run over 700 campaigns and raised more than $45 million for charity by bringing brands, celebrities, and nonprofits together. Recent... Read More →
avatar for Rob Wu

Rob Wu

Rob is a Founder at CauseVox, a fundraising platform for the non-profit non-techie to design their own campaigns. Prior to CauseVox, he specialized in management consulting for government agencies and non-profits. Rob is also a certified beancounter (CPA) and on leadership with... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm EDT
Jacob Javits Center 1A14

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