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Thursday, May 26 • 2:30pm - 3:30pm
Give Them What They Want: Consumer-Driven Digital

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Most brands know that they need to be listening to what consumers want, and social media has provided a way to do that. But what happens when a brand goes one step further and builds entire digital properties in response to what they hear customers saying through social media? Consumer brands explain how it's done and how it pays off.

avatar for Adam Keats

Adam Keats

Adam provides strategic oversight and leads award-winning programs that help clients achieve their PR and marketing goals using interactive, emerging and social media technology. Adam’s 14+ years of experience in the digital space spans all of the firm’s key practice areas, from consumer marketing to personal technology. Adam’s current clients include The National Milk Mustache “got milk?” Campaign, Oscar... Read More →

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08

Attendees (26)