Recently, we’ve been seeing a recurring trend within the music industry. With the cultural shift that’s promoting an increase in college enrollment, artists are finding a new lifeblood within the college scene. Artists such as Mike Posner, Wiz Khalifa and most recently Chiddy Bang have all emerged after extensive coverage on blogs and heavy rotation throughout universities. As artists begin to seek out students as the primary target of all their efforts, the power and influence has begun shifting towards the most unexpected, but most enthusiastic cohort of people... college kids.
