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Thursday, May 26 • 2:30pm - 3:30pm
Rapid Fire Case Study Panel: Grab Bag

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In this case study panel, you will hear from Lisa Grimm--Mall of America, Shannon Paul--Blue Cross Blue Shield of Michigan and Matt Gentile of Century 21 as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Jason Falls).

avatar for Jason Falls

Jason Falls

I'm a social media marketing educator, speaker and writer. I'm passionate about my kids and wife ... and cheeseburgers.
avatar for Matt Gentile

Matt Gentile

As Director of PR and Social Media for Century 21 Real Estate LLC, the world’s largest residential real estate sales organization, Matt has led the organization’s efforts to connect with the next generation of home buyers, sellers, agents and entrepreneurs through new media... Read More →
avatar for Lisa Grimm

Lisa Grimm

Lisa has a strong background in the intersection of public relations and emerging technology and how the two work in unison to establish brand voice and mutually beneficial business relationships. As digital PR specialist at Mall of America, Lisa’s time is dedicated to developing... Read More →
avatar for Shannon Paul

Shannon Paul

Shannon manages social media for Blue Cross Blue Shield of Michigan. This includes managing a team of bloggers, optimizing digital content for search and social sharing and working with product and development teams to build requirements for increased interactivity. Her previous... Read More →

Thursday May 26, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A06

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