Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.