After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.
