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Thursday, May 26 • 9:00am - 10:00am
Mobile Advertising: Who Can We Reach & Does It Work

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After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.

avatar for Neil Edwards

Neil Edwards

Senior International executive-entrepreneur who has created successful brands for mobile, Internet, new media, and software companies over the past 24 years in the US, EU, China, and Korea. A strategic thinker whose strong business acumen and unique ability to capitalize on... Read More →
avatar for Joy Liuzzo

Joy Liuzzo

As Senior Director & 2011 North American Board Member of the Mobile Marketing Association, Liuzzo is responsible for the strategic development & management of mobile advertising measurement & custom research efforts across InsightExpress. Over the past 4 years, Liuzzo has presented... Read More →

Thursday May 26, 2011 9:00am - 10:00am EDT
Jacob Javits Center 1A10

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