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Tuesday, May 24 • 2:30pm - 3:30pm
Using Social Media Marketing to Drive Acquisition

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With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter.  Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.

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Chris Baggot

In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and PeterMcCormick to build ExactTarget, which has since grown to become a world-leading, multi-nationalemail service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketinghub... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A12

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