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Thursday, May 26 • 9:00am - 10:00am
Developing a Digital Crisis Communications Plan

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During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how social media measuring tools can be used as the centerpiece of
their planning.  Topics that will be discussed include:

• Forming your Digital Crisis Communications Team – who should be included
• Developing an Escalation and Contact Flowchart – determine who needs to be notified and when
• Developing guidelines for what constitutes a crisis, sample responses and what should not be responded to
• Building teams to support in local language(s)
• Developing a monitoring schedule
• What needs to be reported, when and how often
• How a digital crisis communications plan integrates into an overall communications plan


Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A08

Attendees (16)