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Wednesday, May 25 • 3:45pm - 4:45pm
Why Is It Still Friday? Deconstructing The Friday Viral Video Panel

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Rebecca Black's "Friday" somehow transcended the traditional viral video path and has become considerably bigger than anyone would expect.  From dozens of parody covers (may getting tens of millions of views) to being featured in a coming episode of Glee, this one artist did with a single YouTube video what stars haven't achieved in decades of work and millions of dollars in studio support.  Is Friday a fluke?  Can we learn anything from it?  Join a panel of online video experts as they examine the power of Friday (on a Wednesday).


Speakers
avatar for John Federico

John Federico

John Federico is known in digital media circles for his innovation, expert perspective and bottom-line results. He consults with clients and agencies in the areas of digital strategy, new product development and go-to-market programs. John has developed successful new media businesses for companies like Audible.com (now a subsidiary of Amazon.com), Advance Internet, NJ.com, NetCreations (now ReturnPath), MarketSource (now Youth360), and... Read More →


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15

Attendees (11)