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Tuesday, May 24 • 2:30pm - 3:30pm
Facebook Analytics – How to Know if You Reach Your Goals

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Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.

avatar for Christopher Penn

Christopher Penn

My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A08

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