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Wednesday, May 25 • 11:30am - 12:30pm
More Relevant Blogging Through SEO

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SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant. This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy. The majority of SEO activity is not extra effort, but simply doing things the right way.

avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm EDT
Jacob Javits Center 1A07

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