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Wednesday, May 25 • 11:30am - 12:30pm
#ToyotaFail: The Crisis that Wasn't

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The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint

avatar for Christopher Barger

Christopher Barger

Senior VIce President, Global Programs, Voce Connect, helping clients around the world develop and execute social media strategies. Formerly director of global social media at General Motors, 2007-2011; previously IBM's "Blogger in Chief," 2005-2007.
avatar for Shelly Kramer

Shelly Kramer

Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she’s a strategist, brand builder, deep thinker, information... Read More →
avatar for Anne-Marie Nichols

Anne-Marie Nichols

Publisher, This Mama Cooks! On a Diet
Blog Wrangler, Social Media Consultant and Food Blogger. Blogging from a mom's perspective about food, weight loss, health, family and social media. You can find me food blogging at www.thismamacooks.com or occasionally writing about social media and marketing communications at w... Read More →
avatar for Lucretia Pruitt

Lucretia Pruitt

Freelance Writer, n/a
Lucretia M. Pruitt's computer obsession started back in 1979 - a long time geek and early adopter, she's an ex-programmer & CIS professor and a Social Media Devotee. Previously known on many social networks by the handle of "GeekMommy" – Lucretia was on the Forbes 50 Power Moms... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm EDT
Jacob Javits Center 1A08

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