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Wednesday, May 25 • 10:15am - 11:15am
Leads, Subscribers, and Sales: Bringing Action to Business Blogs

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Many businesses create blogs with little thought, planning, or thought to how their content will drive business results. Blogging is often much more difficult than using platforms like Twitter and Facebook, but can still produce big business wins with the right planning and resources. Join this expert business blogging panel to discuss how to get the best traffic to your business blog and how, once you have them on the blog, you can funnel that traffic to the right calls to action.

avatar for Paula Berg

Paula Berg

Paula Berg is the Digital Media Leader at Linhart PR in Denver, CO, where she specializes in social media strategy, integration and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media... Read More →
avatar for Kip Bodnar

Kip Bodnar

Kipp Bodnar is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is a member of HubSpot's content marketing team -- the group of marketers that uses social media, content and search engine optimization to get HubSpot... Read More →
avatar for Tom Martin

Tom Martin

Tom is frequent speaker, an active blogger at HelpMyBrand.com, a regular contributor to Ad Age's Small Agency Diary, the creator of Talking With Tom, a weekly video blog featuring interviews with 52 digital thought leaders, and the founder of Converse Digital, a social media marketing... Read More →

Wednesday May 25, 2011 10:15am - 11:15am EDT
Jacob Javits Center 1A08

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