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Wednesday, May 25 • 2:30pm - 3:30pm
How Brands Should Respond to Facebook Attacks

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What should brands do when their reputations are taking a beating? What are the strategies and tactics to averting a crisis? From discussions on striking the right tone, moderating fan comments, and planning content, we will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics (or critics on any other forums for that matter).

avatar for Ekaterina Walter

Ekaterina Walter

Ekaterina Walter is a marketer, thinker, speaker, connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A08

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