What if instead of bending over backward to craft "good-sounding marketing reasons" for your promotions, ventures, and ways of doing business, you could just tell the unvarnished truth? It's harder than it sounds, but the payoffs are huge: better conversion, increased loyalty and connection, getting thank-yous in response to promotional emails, and the everyday experience of having fun with your marketing.
How to create a "culture of transparency" in your online presence - on your blog, in your email, on Twitter and/or Facebook, or wherever else you appear on the net.
How showing your hand and revealing your "marketing tricks" can actually make those tricks even more effective -- and lead to more conversions and sales.
How to toe the line between transparency and telling too much. Allowing people to see your motives is good. Baring your soul and embarrassing yourself (or making yourself look whiny, gossipy, or any number of other unflattering things) is not.
