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Tuesday, May 24 • 3:45pm - 4:45pm
Rapdi Fire Case Study Panel: Retail Organizations

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his case study panel, you will hear from Gabby Nelson--Select Comfort, Jessica Berlin--American Eagle and Deirdre Mize--Hallmark as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Justin Goldsborough).


Speakers
avatar for Jess Berlin

Jess Berlin

Jessica is the Social Media Manager for American Eagle Outfitters working on the social strategy and execution for the three brands of AEO - American Eagle, Aerie and 77kids. Previously, she was the Social Media Manager for Cirque du Soleil.
avatar for Justin Goldsborough

Justin Goldsborough

Justin works at Fleishman-Hillard Kansas City where he focuses on IMC and social media strategy. Before that, he managed Sprint's employee social network, Sprint Space, and led customer outreach efforts via Twitter. Justin is a huge Bon Jovi fan and once won third place in a karaoke contest at Chicago’s John Barleycorn’s with a rousing rendition of Livin’ on a Prayer. He’s also a diehard Kansas City Royals fan, so go... Read More →
avatar for Deirdre Mize

Deirdre Mize

I'm an old school journalist with a new media passion and a job at Hallmark that for 14 years has let me do a lot of both. In my current role as a national campaign manager I strategically develop and oversee national PR campaigns. Which means I work with everyone from "The Today Show" to Mommy Bloggers and a whole lot of others in between who constantly keep me in check and on my toes.
avatar for Gabby Nelson

Gabby Nelson

Gabby Nelson is the director of communications for Select Comfort, makers of the Sleep Number bed. Nelson’s primary role is to create valuable relationships with shareholders, employees, potential employees, customers and consumers. As such, Nelson oversees financial communications, CSR, issues management, employee communications, brand & product public relations, and social-influence marketing. Nelson received her BA in... Read More →


Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A08

Attendees (22)