Every blogger interested in building a money-making website is interested in getting big brands and advertisers involved in their product. Big brands are often interested in reaching emerging audiences found on niche blogs and online communities. But there often exists hurdles that get in the way of the two parties meeting in a mutually beneficial relationship. This talk will take a hard look at bad blogger behavior that has led many brands to lose trust and faith in blogs as reliable sponsorship outlets, why the bad behavior evolved and what you can do about it as a blogger and as brand. We'll cut the b.s for bloggers and give you real information and strategies to help build relationships with brands. Well cut the b.s for brands and tell you when and how to cut ties with misbehaving bloggers.