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Tuesday, May 24 • 10:15am - 11:15am
Breaking the Bell Curve: Standing out in a Sea of Same

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So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.

avatar for Tamsen McMahon

Tamsen McMahon

Tamsen McMahon specializes in making change happen. She joined brand strategy firm Sametz Blackstone Associates after over 15 years in nonprofits, serving as the Director of Development Communications at Harvard Medical School, Director of Marketing & Communications at The Boston... Read More →

Tuesday May 24, 2011 10:15am - 11:15am EDT
Jacob Javits Center 1A10

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