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Tuesday, May 24 • 3:45pm - 4:45pm
Mobile Marketing 101 for Small Business

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In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.

avatar for Navin Ganeshan

Navin Ganeshan

In his role leading new product development and strategic-investments for Network Solutions, Navin works to understand trends and technology that are transforming small business marketing. Over a diverse career, he has endured the joys and pains of founding technology startups... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm EDT
Jacob Javits Center 1A17

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