In a digital world where the lines between communication and blogs are becoming more and more blurry, the idea that bloggers are the new media is sometimes uncomfortable to PR pros. And bloggers are having trouble understanding how and when to approach PR firms. Danny Brown and Gini Dietrich have both communication backgrounds and successful blogs so sit on both sides of the fence. They’ve been collecting examples of good and bad pitches from PR pros, as well as bloggers who, in some cases, get it right and, in others, get it completely wrong. The gap doesn’t benefit anyone.