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Wednesday, May 25 • 11:30am - 12:30pm
Common Sense and Collaboration - The Last Stumbling Block for PR and Bloggers

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In a digital world where the lines between communication and blogs are becoming more and more blurry, the idea that bloggers are the new media is sometimes uncomfortable to PR pros. And bloggers are having trouble understanding how and when to approach PR firms. Danny Brown and Gini Dietrich have both communication backgrounds and successful blogs so sit on both sides of the fence. They’ve been collecting examples of good and bad pitches from PR pros, as well as bloggers who, in some cases, get it right and, in others, get it completely wrong. The gap doesn’t benefit anyone.

avatar for Danny Brown

Danny Brown

Danny Brown is co-founder and CEO at Bonsai Interactive Marketing, offering integrated marketing, social media, digital and mobile marketing solutions and applications. His blog is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive... Read More →
avatar for Gini Dietrich

Gini Dietrich

founder & CEO, Arment Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round. Gini is the author of... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm EDT
Jacob Javits Center 1A06

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