The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue. Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.
-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.
-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions
-Commit to executing a truly mobile strategy including a great user experience