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Tuesday, May 24 • 2:30pm - 3:30pm
Big Brands on Small Screens

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The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue.  Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.

 Key Takeaways

-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.

-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions

-Commit to executing a truly mobile strategy including a great user experience


Grace Clack

I am a Senior Global Media Manager working on the Windows Phone advertising campaign at Microsoft, with planning experience across media, categories and countries.
avatar for Barbara Williams

Barbara Williams

Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A17

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