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Wednesday, May 25 • 2:30pm - 3:30pm
Game Mechanics And The Future of Loyalty

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Gamification has taken off over the last couple years as much more than a gameplay toolset and is increasingly being used in marketing campaigns and online communities. This panel will pull together agency and vendor thought leaders on the topic and will answer these questions and more:

  How have game mechanics been used in marketing to date?
  What are the top business results that game mechanics can help drive for a business?
  Does a business need to invest heavily in a large community or new tech to use game mechanics?
  What types of businesses can benefit the most from integrating game mechanics?
  What are the most common mistakes by marketers trying to leverage game mechanics?

avatar for Jason Keath

Jason Keath

Jason Keath is the President of Social Fresh, a social media education company. Social Fresh executes social media conferences for marketers across the country, provides social media educational resources online at SocialFresh.com and manages the largest social media company directory at InvestInSocial.com. Additionally, Jason works as a social media speaker and analyst and lives in New York City
avatar for Chris Mahl

Chris Mahl

Chris Mahl is SCVNGR’s SVP and Chief Brand Alchemist. That means he’s in charge of using SCVNGR’s unique mobile gaming engine to turn brands into social engagement and awareness gold. More scientifically, that means that he deconstructs brands into their base matter, mixes them with fun mobile technology and powerful game dynamics, and produces awesome location-based social-media campaigns. Chris has deployed SCVNGR for... Read More →
avatar for Mike Schneider

Mike Schneider

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He was recognized in 2010 as one of Boston Business Journal’s 40 Under... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A06

Attendees (30)