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Thursday, May 26 • 10:15am - 11:15am
Once You Stop Learning You Start Dying

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Never before has a communication channel grew so rapidly and shifted consumer behavior so dramatically. Targeted audience location, time, and context trumps the demographic and psychographic profiles upon which many brands are accustomed to basing marketing plans. Furthermore, SMS/MMS, mobile email, mobile instant messaging, mobile web ("WAP"  and HTML5), mobile apps, mobile games, mobile video, mobile social networking, etc. - each with its own nuance and best practices and all adding to a daunting planning process that many marketers are not prepared for. In order to prepare for this shift, many companies realize that an old concept - building capability through organizational learning - is the key to bridge the gap between traditional marketing models to the super-digital age of mobile. Listen in on a chat amongst 3 marketers from 3 very different global companies - all tasked with driving their organization's capability in mobile marketing and all sharing the same opportunities and challenges.

 

 Key Takeaways

-Ideas on how to create a process of improving actions through better process and understanding

-Leverage correction and evolution  achieve to highest order learning

-Expanding the organization’s mobile marketing capability is essential for long-term success


Speakers
avatar for Eric Greenberg

Eric Greenberg

Eric Greenberg is Co-founder and Manager of Jersey Angels, LLC. He is also President of EG Consultants, LLC, a marketing consulting services firm focused on brand management and customer-centric strategies. Prior to these positions, Eric founded and served as the CEO of Millennium... Read More →
avatar for April Ward

April Ward

She is a faculty member at the University of Phoenix, training students how to leverage digital tools like blogs and search engines to create integrated campaigns that make a difference. She currently works for General Electric as the Global Digital Marketing Leader within the... Read More →
avatar for Barbara Williams

Barbara Williams

Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B... Read More →


Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A10

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